Home General 5 Ways Businesses Are Reaching a Broader Audience in 2023

5 Ways Businesses Are Reaching a Broader Audience in 2023




The modern world is more open than ever for new businesses, and there have already been many major examples of this, as recent companies enter the public sphere to end up as tech giants, and inventors create products and end up becoming billionaires. However, there’s something that all of these businesses have done well: use modern solutions to reach their audience and customers in unique ways, creating a stronger brand image. Keep reading if you’re interested in doing the same, as long as you’re willing to take some risks to get maximum reward.

Marketing through social media

Social media marketing is one of the most important ways that businesses are targeting their audiences because almost everyone in the developed world owns a smartphone with access to the internet. For many people, being on the internet simply means being on one or more of the most popular sites, including Facebook, Instagram, Twitter, and so on, and businesses have been able to exploit this by creating ads that are tailored to their audience, arriving on their phone whenever they’re browsing. Unlike traditional ads like those on TV, these aren’t several minutes long, so they cost less while still reaching more people than ever.  

Creating branded content

Branded content is another way that businesses are appealing to their customers and reaching as many people as possible since more and more people use sites like YouTube and TikTok to watch videos and interactive media. The most shrewd marketers out there simply take one of these pieces of content and use their brand on it by creating videos with a related studio. Some of the most popular examples have been Coke Studio in South Asia and several others who have been using these sites to spread culture, art, and festivity, all while making sure their audience knows which company produced the content. 

Sponsoring unique sports and events

The invention of the internet has allowed for many unique and niche sports to prosper, like the UFC, extreme sports, and influencer boxing. The good news is that, unlike traditional sports, these aren’t established but still have lots of room to grow and reach more and more people year after year. If you decide to sponsor them, you’ll be able to access this growing audience, which is often passionate about their sport and the businesses that support it. You’ll also get better deals and value for the money you’re investing, as advertising opportunities for niche sports and events like newer music festivals and fan conventions are cheaper than traditional events like the Super Bowl.  

Interactive marketing campaigns

In the digital age, consumers are used to being able to interact with most things they come across online, and you can use this to your advantage if you’re skilled enough or if you work with marketing specialists. The best way you can interact with your audience is to create ads that they’ll want to interact with on their own, for example, through online quizzes or polls. Some beverage companies have used polls to let their fans decide what flavor they should release next, which helps in creating a new promotional item and in making their brand trend more online at the same time. 

Automated messaging

Automated messaging is a system that has been in use for some time but one that many businesses still don’t take full advantage of.  Reliable SMS Marketing platforms, like for example, SlickText, can help you tap into this technology, using things like automated SIMs and messages that go out to everyone in your area. The idea is that most adults in the world have their phone, whether or not it’s connected to the internet, and these phones can receive texts from a toll-free number. This way, you’ll be able to reach everyone you possibly can with a text that contains basic information about your business and any new promotions. 


The worldwide market was once a great place to start a business, and, while it still is, you’ll find that there’s more competition than ever no matter what sector you’re in. This means that it’s vital to differentiate yourself and provide your audience with a reason to remember your name and your brand. Using the information in this article, you’ll be able to play to your strengths and do just that while marketing to a wide audience without spending a lot of money. 

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