On-page SEO is the process of tweaking the content of a page, internal links and tags to improve search visibility. Your on-page SEO should be on point, and it is also essential to have a high-level overview of how the search engines work.
Search engines also send out crawlers to explore the internet, and they follow the links from one site to another and build a map of content called the search index. In the entire process of exploring all the sites, the crawlers also evaluate their content and determine what kind of information it contains. The search engines algorithm uses this data to determine how well the content of the site answers queries from the users, and the better it answers those queries, the more highly the website will be ranked on SERP. Google tries to provide better results to its users, and the algorithm is updated frequently. It leads to profound changes in the rankings and then requires you to optimize the website to improve its rankings.
Why is on-page SEO important?
On-page SEO is the means of optimizing your website to help the search engines understand your website better, and it comes with many host benefits. Almost 92.4% of the internet users who search on their mobiles for something nearby tend to visit the business the same day, impacting their rankings positively.
The following are the On-page SEO factors-
- Content
We all are no strangers to the fact that content is king, and some of the content factors you need to consider are as below-
- E-A-T.
EAT means Expertise, Authoritativeness and Trustworthiness. The search engines have confirmed only a few elements of E-A-T, and they are generally accepted in the SEO field that the on-page signals play a huge part in the evaluations.
- Keywords.
Keywords are an essential factor in deciding the ranking of your web page. The web pages which feature keywords used in a query, whether in the heading, body or both, are likely to be relevant to the search. If you are optimizing a furniture store’s website, you should include the keywords such as sofa, dining table, dining room set etc. You can also make use of long-tail keywords.
You should have an idea about what your target customers are searching for. You should create content that includes the terms that are relevant to it, and it is an excellent idea to research to make sure that you are not missing out on any kind of opportunities.
- SEO writing.
Creating the type of content which prioritizes search engines and converts human visitors to your customers is an art. Following are some key takeaways –
Emphasize readability
Your content should be easily scannable, and the users should be able to find information they are looking for.
Do not overuse keywords.
You should do keyword stuffing. Google observes everything and takes a dim view of the sites which overuse keywords, and if you are caught doing this, your page could be demoted in the SERPs.
Keep sentences and paragraph briefs.
You should avoid driving the users away by keeping your sentences and paragraphs short.
Use subheadings
The subheads stand out because of their size and attract attention from the people who are scanning your page. Many people avail of SEO Canberra, a digital marketing agency that provides different types of SEO services to its customers
- Visual assets.
Making use of videos and infographics makes your page visually attractive to the visitors, and it also gives one an opportunity to boost their SEO. According to a recent survey, more than 35% of consumers use visual search when shopping online. This ultimately means that if you are not using images, you miss out on a lot of traffic.
You should also know your image file sizes for preventing slow loading.
HTML.
A hypertext markup language is the code for structuring your webpage and its content. It tells the search engines what your webpage is about and where they should rank you.
Title tags
It is one of the areas where it is essential to focus a lot on the details. The code snippet allows you to give a webpage a title to shoot up the SERP rankings.
Meta description
A Meta description helps Google understand what the web page is all about and they also have an outsized influence on your CTRs. Better Meta descriptions also give the searchers a better understanding of your page and what leads to more click-throughs.
Image optimization.
Image optimization is essential and following are some tips to help optimize yours-
Include SEO-friendly alt tags.
Choose the correct format and file size for fast loading.
Customize the file names.
Ensure that your images are mobile-friendly.
- Geotagging.
Geotagging is used for local search and may be a global economy, but many businesses are still done at a local level. You should connect with the right people in your neighbourhood by optimizing your On-page SEO.
Following are the three main SEO tactics you should consider when focusing on the local traffic-
- Optimize the local listings and the citations, which include the name, address, URL of the website, business descriptions and phone number.
- Build links with other local businesses and organizations.
You should make sure to include the name of your target location in your keywords and put them in your content.
- Website architecture
You should have a well-structured website. Following are the two main important reasons for having a well-structured website- It is laid out in a logical manner and it will be crawled more effectively by the search engines. It will also create richer user experiences
- Site speed.
A site which loads slowly does more than frustrate and drive away its visitors. It hurts your search engine ranking to a great extent. Page speed is an important ranking factor in the search results.
- Responsive design.
In the year 2016, the mobile search volume surpassed the desktop for the very first time and mobile accounts for more than 56% of all the internet usage.